I just saw this new at&t ad directed by Wes Anderson. I find it interesting on two levels - One, at&t appears to be shifting their slogan from “fewest dropped calls” to “works in more places.” Apparently their strategy is no longer to be the least worst…

Two, at&t — through their slogan and the theme of the ad — promotes the spatial connectivity their wireless service affords. The ad’s main character, white male college student, transitions through multiple spaces (home, college, Prague and Chicago) with the help of his cell phone. So as your social network geographically distributes post-high school, at&t can help you remain connected. What’s wrong with a little corporate connective tissue in your social network?