According to AppleInsider*, Apple has purchased a mobile ad company, Quattro Wireless, for $275M and named Quattro’s CEO as the VP of Mobile Advertising. Apple is now in the hardware business (Macs, iPods, iPhones, etc), the software business (OSX, Safari, QuickTime, etc), the transmission business (iTunes, App Store, MobileMe, etc), and the content business (Quattro [...]
Apple is the Medium and the Message